Is Sweet Reads the Best Independent Bookstore in Minnesota? Let’s Find Out.
Is Sweet Reads the Best Independent Bookstore in Minnesota?
As both the Director of Marketing for the Austin Area Chamber of Commerce and a local author, I get asked a lot about hidden gems in Austin, Minnesota. One of my all-time favorites? Sweet Reads Books.
Tucked just across the street from the world-famous SPAM® Museum, Sweet Reads is more than a charming stop for tourists—it’s a literary sanctuary for readers, writers, and anyone who loves the feel of a real bookstore. So, is Sweet Reads the best independent bookstore in Minnesota? Let’s break it down.
A Bookstore That Actually Loves Books (and Book People)
Sweet Reads isn’t a corporate chain pretending to be cozy. This place is cozy. The shelves are full of adventures for all ages. You’ll find everything from bestselling thrillers to local history, all lovingly handpicked by owner Lisa Deyo and her friendly staff. And if they don't have the exact book you're looking for, they can order it.
Lisa and her team greet you like an old friend (even if you’re new). That human connection is one of the reasons locals and out-of-towners alike keep coming back. It’s not just about selling books—it’s about celebrating them.
A Champion for Local Authors (Including Me!)
As an author myself, I can’t overstate how rewarding it is to walk into an independent bookstore and see your book—alongside other local authors’—on display right when you walk in. Not in the back. Not in a bin. Front and center.
Sweet Reads supports Minnesota authors like no other bookstore I’ve seen. Whether you're traditionally published or self-published, Lisa makes space for your voice. That kind of literary generosity doesn’t just boost egos—it builds careers and confidence.
📅 Events That Actually Matter
Many bookstores host events. But Sweet Reads? They host moments. From intimate author readings and poetry nights to quirky community book signings, there’s always something happening. These events turn into genuine conversations—not just about books, but about life, creativity, and connection. Lisa often teams up with the Chamber's own Community Concierge to put on some fun, themed author events that are hugely popular with newcomers to Austin.
📍 Location, Location, Literature
Sweet Reads benefits from a prime downtown location—smack dab across the street from the SPAM® Museum. That means it’s a frequent stop for curious travelers who walk in for the novelty and leave with an armful of new reads. It’s the kind of place that becomes part of the story of your road trip—or your hometown Saturday.
🏆 Five-Star Reviews for a Five-Star Experience
It’s not just me gushing. Sweet Reads consistently earns glowing reviews on TripAdvisor and Google. Words like “welcoming,” “magical,” “one-of-a-kind,” and “must-visit” come up again and again. Visitors mention the staff. The atmosphere. The heart.
🍭 A Dash of Whimsy
Okay, technically there’s candy. And toys. And quirky gifts. But that’s just frosting on the cake. Sweet Reads doesn’t rely on gimmicks—it enhances the literary experience with a sprinkle of playfulness. You're just as likely to leave with a nostalgic sweet treat as you are with your next favorite novel.
Final Chapter: Is It the Best Independent Bookstore in Minnesota?
There are a lot of great bookstores in Minnesota. But when you combine the lovingly curated books, the enthusiastic support of local authors, the warm and welcoming owner, unforgettable events, and a location that draws readers from around the country, Sweet Reads earns a spot at the top of the list.
Whether you’re a tourist wandering out of the SPAM® Museum or a lifelong Austinite looking for your next good read, do yourself a favor: walk into Sweet Reads. Odds are, you’ll walk out with more than just a book—you’ll leave with a smile and maybe even a little inspiration.
Is it the best independent bookstore in Minnesota? That’s for you to decide. But for me—and a growing chorus of fans—it’s a resounding yes.
Find out for yourself! Visit Sweet Reads:
407 Main St N, Austin, MN
